Efficiency in the context of web solutions refers to the ratio of conversions to total operating costs, also known as TCO. Conversions refer to the monetarily valued success generated by the web solution. On the other hand, TCO encompasses all types of costs, from acquisition to maintenance and marketing.
To increase efficiency, one must increase the number and value of conversions while reducing the costs associated with them.
TYPO3 offers numerous advantages and rightfully has an excellent reputation as a CMS and web solution platform in general. It simplifies content maintenance with a very intuitive and efficient user interface, which reduces personnel and training costs.
It is almost infinitely scalable, can be aligned to meet any requirement, and has a very high code quality. This saves costs in development and maintenance.
And since TYPO3 is open-source software, there are no license fees, which reduces acquisition and operating costs.
TYPO3 is a proven system for creating efficient web solutions and offers a very efficient content management experience by default.
It makes sense to reduce the number and complexity of marketing tools as well as the correlated data protection management efforts in order to reduce personnel and operating costs.
In addition, there are many cases where this eliminates entry barriers such as consent management tools while still ensuring the measurability of marketing measures.
This leads directly to a better user experience and thus to more conversions.
Optimizing performance not only leads to a much better user experience, but often also to a better Google ranking, as Google also uses the so-called Core Web Vitals as a rating factor.
In addition, optimizing performance leads directly to a significant reduction in data transfer between the user and the server.
This not only dramatically reduces energy costs for operation, but also significantly reduces the website’s CO2 emissions.
Hand in hand with performance optimization is the implementation of a seamless user experience, as this is essential for the conversion rate.
This includes not only how fast the website works, but also how easy, intuitive, and efficient it is to use.
In addition, an attractive presentation of the offer is crucial for the user experience.
All of these points together also increase customer loyalty and thus sustainably increase the conversion rate.
The efficiency improvement of a web solution is not only economically sensible but also significantly improves its ecological footprint without any additional action. Specifically, the interaction of the mentioned ingredients has a significant impact on the data transfer to the user, as well as the energy consumption of the server and the users device.
A web solution which focuses on efficiency and therefore on generating more conversions while producing less costs is also generating fewer CO2 emissions by design.
orangefluid has been developing websites, e-commerce systems and individual applications for a wide variety of companies with a wide variety of requirements since 2003.
Ongoing training and certifications, constant testing of new technologies and high quality standards make us a highly specialized provider of web systems.
We are so happy that two of our projects have been nominated for this year's TYPO3 Award!
We are represented in the e-commerce category with our work for steute Controltec.
And in the sports category our site was nominated for interakteam.
Call us directly or write us a short email with your desired appointment for our first non-binding conversation.
